in dress, the prevailing mode affecting modifications in costume. Styles in Asia have been characterized by freedom from change, and ancient Greek and Roman dress preserved the same flowing lines for centuries. Fashion in dress and interior decoration may be said to have originated in Europe about the 14th cent. New styles were set by monarchs and prominent personages and were spread by travelers, by descriptions in letters, and, in costume
, by the exchange of the fashion doll
. The first fashion magazine is thought to have originated c.1586 in Frankfurt, Germany; it was widely imitated, gradually superseding fashion dolls. Godey’s Lady’s Book, established in the United States in 1830, remained popular for decades. In interior decoration the influence of designers, such as Chippendale, Sheraton, and Robert and James Adam, was apparent in the 18th cent., but in costume the only influential designer at that period was Rose Bertin, milliner and dressmaker to Marie Antoinette.